Sharps is the UK’s leading supplier of fitted bedroom furniture. Its sales model is direct to consumer: sales leads are generated by a programme of online, TV and print advertising supported by a network of showrooms; and converted by designers who visit customers’ homes to specify and price the product, which is bespoke and designed to optimise the use of space in each case.
We acquired the business in October 2021 and our strategy is to optimise the digital-first, direct-to-consumer sales and marketing aspect of the business in addition to building capacity and exploring adjacent markets.
